Who'll win the tablet war: Apple or Samsung?
Samsung has hit hard and furious with its dual punch out Tab S offerings by pricing them exactly like the iPads but upping everything else. These two may dethrone Apple from its position this year itself, writes Rajiv Makhni.
When you go to war, when you plan an assault, when you enter a battle zone – the first thing you do is invade into home territory. Samsung has left subtlety and niceties in the dust and to make that point clear – they took over New York City’s iconic Madison Square Garden with a vengeance. This was a coup of epic proportions with nothing left to chance. Samsung was here to make a point, to make as much noise, create as much hype and make headline news worldwide. And that headline was simple, lucid and very clear. Apple’s reign as tablet king was over, it was time for Samsung to take over.
Once upon a time: At one time, Apple had the lion’s share of the tablet market, with literally no other brand in sight. If you wanted to buy a tablet, you only had to decide which iPad to buy! That has changed dramatically. Today, Apple’s market share is down to about 30 per cent, it has lost 10 percent market share last year and that exact percentage is what Samsung has gained. Google, with its Nexus Tabs, and Amazon, with its Kindle range, are the other giants in the game. But the battle has taken a new turn now, a dramatic assault where the war bugle was sounded right in Apple’s own turf – New York City.
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