Accenture to map Deccan integration
Kingfisher Airlines Chairman Vijay Mallya said on Tuesday that he had appointed management consultancy firm Accenture to study the possibility of integrating the operations of Kingfisher and its low-cost arm, Air Deccan.
“We have appointed Accenture to advise on the integration of the two airlines. We will decide on the future course of action after a report from the consulting firm in the next six weeks,” Mallya said on the sidelines of the three-day Fortune Forum that started here on Tuesday.
Once integrated, Kingfisher Airline and Air Deccan will emerge as the largest domestic airline in the country with a fleet of 79 aircraft. They would also have a combined market share of nearly 35 per cent, getting past current market leader Jet Airways which has a fleet of 54 aircraft and a 31 per cent market share. Indian Airlines (now a part of Air India) has a market share of 21 per cent and 70 aircraft.
Earlier this year, Mallya's UB Group had acquired a 26 per cent stake in Deccan Aviation for Rs 550 crore. The group has now scaled up its stake to 46 per cent by buying shares in an open offer.