Bisleri to go international by September

The company is all set to export mineral water to the United States, Europe, United Kingdom, UAE and Japan.
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Updated on Aug 12, 2007 03:04 PM IST
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None | By HT Correspondent, Mumbai

Come September, Bisleri would become an international brand as the company is all set to export mineral water to US, Europe, UK, UAE and Japan.

Bisleri would export its 'natural mountain water', which is being bottled at its Uttarakhand facility, Bisleri International Chairman Ramesh Chauhan told PTI.

"The market for bottled water business in these countries is huge. The US market alone is estimated at $18 billion, he said.

The 'natural mountain water' is from Himalayas which contains exotic herbs, he said.

The water rich in herbal and curative properties launched in the country few months ago would be priced at one dollar per liter for the overseas market, he said, adding while in India costs Rs 20 per a bottle.

The company expects a turnover of $10 million (Rs 40 crore) from exports by the end of the current fiscal.

On domestic business front, Chauhan expects business to grow by 78 per cent.

The growth in business would come from new markets such as Kerala, Jharkhand and Jammu, he said, adding Kerala and Jharkhand markets are just opening up for bottled water business.

The Indian market for bottled water business is estimated at Rs 1,200 crore.

The company which currently has 40 bottling plants plans to add 12 more plants by the end of this year. Of the 12 new plants, four would be company's own plants and the rest would be franchisee including a franchise plant in Jammu, he said.

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