Boutique M&A in e-commerce: one more done

Consolidation in the e-commerce segment seems to be gathering steam, with hushbabies.com, a baby care products site, acquiring mangostreet.com — a kids wear retailer — for an undisclosed sum.

Consolidation in the e-commerce segment seems to be gathering steam, with hushbabies.com, a baby care products site, acquiring mangostreet.com — a kids wear retailer — for an undisclosed sum.

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“E-commerce has picked up significantly. While our core business comes from key Indian cities, big growth is being seen in smaller towns and cities,” said Sridhar Seshadri, CEO, Hushbabies.com.

Hushbabies’ targets parents and parents-to-be, and offers products ranging from baby care items to toys and clothes. At present, it has 15,000 stock keeping units (SKUs) on sale, up from 3,000 SKUs six months ago.

Post-acquisition, the company will work to develop private labels and scale up its product portfolio offering.

MangoStreet was set up in 2008 by Mohit Yadav and Rahul Yadav. They have now joined Hushbabies as business leaders and will report to Seshadri.