‘Crying it out…’: SUGAR CEO Vineeta Singh on emotional outburst at workplace
SUGAR Cosmetics co-founder and chief executive officer Vineeta Singh often shares her views on social media on a wide range of issues like women equality, entrepreneurship, startups etc. She is also a judge on reality TV show Shark Tank India, guiding aspiring entrepreneurs.
SUGAR Cosmetics co-founder and chief executive officer Vineeta Singh's video on crying at workplaces is winning hearts online.
The entrepreneur, who often shares her views on a wide range of issues related to women equality, career, startups, said crying at workplace is a self expression and not a breakdown, ‘so please don’t freak out'.
The clip from Singh's podcast with Bombay Shaving Company founder Shantanu has now gone viral and is a matter of intense discussion on social media. Singh, who also appears on reality TV show Shark Tank India, guiding aspiring entrepreneurs, also shared the video.

“Let’s normalise crying at workplace. It’s self expression, not a “breakdown”, so please don’t “freak out”. Please don’t stop giving us feedback. Please don’t think you need to treat us any differently because we shed a few tears. It’s just another form of communication and we don’t want to feel embarrassed about it anymore. And we generally don’t want you to get too sympathetic about it either”, she wrote.
“Crying it out is an important coping mechanism for a lot of women and it just helps us release the pain and come back stronger!” Singh wrote.
A Twitter user said in a reply to her post, "This is so important to be shared across all workplaces!! It’s surprising to see how crying is treated like a weakness."
A LinkedIn user said, "Yes! Crying at workplace is absolutely normal for people who are passionate about their work, who work with a certain conviction, and who emotionally invest themselves in the work that they do. And… it’s more of frustration/helplessness about not doing the right thing, than weakness."
However, a user had a different views to that of other respondents, "I don’t agree with all these statements. Just because you don’t know how deal with feedback provided and improve your work, crying should never be an option. Some other kind of emotional break down can be justified. Imagine a mentor providing you a feedback and you start crying for that, how bad it might look in a corporate environment. I am not even considering the fake feminism and harassment aspect over here." After all, it is everyone's right to express opinion.
What do you think on Vineeta Singh's statement?
ABOUT THE AUTHORAryan PrakashA journalist with more than 12 years of experience in print, broadcast and digital media. When not tracking major news events, he can be seen binge watching his favourite shows or reading a spy thriller.Read More

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