Dunkin’ eyes local flavour for India growth
Dunkin’ Donuts, the US-based coffee and baked foods giant, plans to localise its product offerings to suit the Indian palate as the company expands its presence within the country to cash in on a fast-growing food retail industry in the country.business Updated: May 30, 2012 23:00 IST
Dunkin’ Donuts, the US-based coffee and baked foods giant, plans to localise its product offerings to suit the Indian palate as the company expands its presence within the country to cash in on a fast-growing food retail industry in the country.
“Every country is unique but India is probably more unique in terms of tastes and preferences,” Nigel Travis, CEO Dunkin’ Brands and president Dunkin’ Donuts told HT on the opening of the company’s third store in the capital. “So we try to build core products, coffee, donuts and some significant localisation that fits within the brand.”
Dunkin’ Donuts has more than 10,000 restaurants in 32 countries across the world.
Travis said though Indians prefer tea, the market for coffee is expanding fast.
Industry estimates suggest that organised coffee retail business in India is at around R1,000 crore and coffee consumption within the country has risen by 80% over the last decade.
The menu at Dunkin’ outlets would include the brand’s original blend drip coffee and sandwiches along with fruit milkshakes, smoothies and tea to cater to Indian preferences.
Jubilant FoodWorks Ltd (JFW), which has the rights for Domino’s Pizza in India, is also the master franchisee for Dunkin’ Donuts. JFW plans to open around 10 Dunkin’ outlets within this fiscal and 80 to 100 more over the next five years.
“We will first have our presence in metropolitan cities. The smaller cities will come next in our expansion plan,” Ajay Kaul CEO Jubilant FoodWorks, told HT on Wednesday.