E-Paper
Flipkart is sorry for advertisement calling husbands ‘aalsi, bewakoof’: ‘Posted in error’
Flipkart apologized for a promotional ad that called husbands 'aalsi, kambakkht, and bewakoof.'
Flipkart issued an apology for its recent promotional advertisement which referred to husbands as “aalsi, kambakkht, and bewakoof”. The video, promoting Flipkart's 'Big Billion Days Sale,' has since been removed from Flipkart's social media platforms. The advertisement featured a couple and offered tips on how women could order and store handbags from the e-commerce platform without their husbands finding out about it.
Read more: These money rules will affect your finances from October 1: Check credit card changes, income tax, post office schemes
The advertisement faced major backlash on social media as NCMIndia Council For Men Affairs posted the video on X (formerly Twitter) and said that it was “toxic” and “misandrist”.
Read more: Thailand employee dies at work after manager denies sick leave, CEO ‘devastated’
“So @Flipkart deleted this misandrist post. But what was the logic behind even posting such toxic video addressing a Husband as Aalsi, Kambakkht and Bewakoof Pati. They must apologise for this and hope they will not repeat it. Misandry will Not be Tolerated Anymore,” the post read.
Watch ad here:
Flipkart apologised by commenting on the post and said that the video was shared “in error” and has been taken down. The company said, “We’re sorry for the offending video which was posted in error, and took it down as soon as we realised our mistake. We will do better in the future."
Read more: Goldman Sachs' Alok Oberoi, Bellavita's Aakash Anand are investing in this Delhi-based tech startup
The Flipkart ‘Big Billion Days’ sale has started today (September 27) and will conclude on October 6.
