iPhone 15 Pro, iPhone 15 Pro Max cashback: Retailers target Apple over offers

iPhone 15 Pro and iPhone 15 Pro Max cashback offers have become a source of discord between Apple and the Indian retailers body AIMRA.

Published on: Apr 9, 2024, 15:22:40 IST

By HT News Desk

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iPhone 15 Pro and iPhone 15 Pro Max are two of the best selling premium smartphones in the world. Whether it is in terms of performance, camera capabilities or even the vivid display, these smartphones have won hearts of both those who use them for professional purposes and those who use them for private purposes from entertainment to education. However, in India Apple is facing certain accusations from the All India Mobile Retailers Association (AIMRA). It is a body that represents mobile phone retailers estimated to number in excess of 150,000.

iPhone 15 Pro and iPhone 15 Pro Max cashback offers have caused much heartburn. (REUTERS)

Grouse against Apple

AIMRA says that Apple is engaging in anti-competitive practices with its iPhone 15 Pro and iPhone 15 Pro Max cashback offers, according to a report by Financial Express.

What AIMRA wants

Notably, what AIMRA wants Apple to do is ensure equal treatment for all in rolling out promotional offers and even offered to work together strengthen their collaboration in a much better spirit.

iPhone 15 series prices

These iPhones were launched in India in September 2024 and prices ranged from Rs. 79,900 for iPhone 15 and went up all the way to Rs. 159,900 for the most premium iPhone 15 Pro Max.

Apple iPhone in India - By the numbers (FY2024)

1. Apple manufactured over Rs. 1 trillion worth of iPhones in India

2. An almost 2-fold increase in iPhone exports has been estimated to Rs. 80,000 crore from the previous fiscal.

3. Apple's market share in India has shot up to 7% in 2023 from 4% in 2022, according to market research firm Canalys.

ABOUT THE AUTHOR
HT News Desk
Follow the latest breaking news, major developments and agenda-setting stories from India and around the world with the newsdesk at Hindustan Times. Operating round the clock, the desk brings together experienced editors, reporters and correspondents to deliver fast, accurate and contextual reporting across subjects that influence public policy, governance, business, society and international affairs. The HT News Desk covers politics, elections, government policies, the economy, business and markets, science and technology, the environment, law and order, infrastructure, education, climate issues and geopolitics, while closely tracking developments across states, institutions and global capitals. The team also leads coverage of major breaking news events, policy announcements, court proceedings, natural disasters, public emergencies and significant international developments. Reports published by the newsdesk are based on information gathered from reporters on the ground, official statements, government agencies, court records, regulatory filings, recognised institutions and other authoritative sources. Stories undergo editorial scrutiny and verification processes to ensure accuracy, fairness and relevance, and are updated as events evolve and additional information becomes available. Whether covering a key political decision in New Delhi, an economic policy shift affecting millions, a landmark court ruling or a major global event, the HT News Desk aims to provide readers with reliable, fact-based journalism that delivers not only the latest developments but also the context and analysis needed to understand their wider implications.Read More