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Planet Hollywood forays into Indian market

Robert Earl, the man behind the Las Vegas Strip mega resort, announces going international by starting five such hotels in India with the first restaurant in Bollywood.

business Updated: Nov 20, 2007 14:24 IST

With a long list of shining celebrities and a two-day unique Hollywood-style bash to grab attention, London entrepreneur Robert Earl re-launched Las Vegas Strip mega resort Planet Hollywood and announced going international by starting five such hotels in India on a planned investment of $15 million.

Earl, 56, the man who invented the Planet Hollywood restaurant chain in which the famous Hollywood actors like Sylvestor Stallone, Bruce Willis, Demi Moore and others have a stake, said, "We are expanding our restaurants and India, due to its strategic postion, was an obvious choice".

"We expect to open our first restaurant in Bollywood and the other four will be in New Delhi, Bangalore and other major metros," he said.

Planet Hollywood is about popular culture and the celebration of all forms of entertainment and Mumbai, which is home to Bollywood, is the huge capital of entertainment. That is what makes this a perfect marriage, Earl told PTI during the relaunch ceremony.

"PH hotels in India will be a unique idea like our other hotels. The moment a traveller will enter the lobby, it will create a mood that is both hip and frenetic. The rooms will not only be elegant, but we will feature memorabilia in each room and the rooms will be a tribute to a specific celebrity or film.

"No two guest rooms will have the same pieces in them, so with each return visit, you will have a different look in your room," he said.

First Published: Nov 20, 2007 12:27 IST