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Shooting fares fail to dampen Olympics travel

Neither surging fares to London nor an economic slowdown have deterred sport-loving travellers from heading to London for the Olympics, starting today.

business Updated: Jul 26, 2012 21:01 IST
Himani Chandna Gurtoo
Himani Chandna Gurtoo
Hindustan Times

Neither surging fares to London nor an economic slowdown have deterred sport-loving travellers from heading to London for the Olympics, starting today.

Travel services have reported a 20-50% rise in bookings, particularly for the event — with travellers wanting to see the games or be part of the festivities on offer in the city during the games. “There has been a 50% increase in bookings for London during the July -August period in comparison to the same period last year,” said Pratik Mazumder, head, marketing, Yatra.com, a travel portal.

“In fact, we have seen an increase of 20% on our UK travel, so far. Sports enthusiasts, high net-worth individuals, corporate clients are the ones who have shown the greatest interest,” said Karan Anand, head, relationships, Cox & Kings.

“High in popularity are the opening ceremony, hockey, tennis and athletics.” he added.

Industry experts say those going to Europe for a holiday are now clubbing the tour with a stopover in London to witness the events at the Olympics while on their way to Scotland, Wales and Ireland.

However, searching for tickets has been a problem for many.

“There is no direct link to find the vendor. Also, the contact number of Thomas Cook — an official vendor — given on the Indian Olympic Association site, is of an individual who has left the job. It left me clueless,” said Abhishek Verma, 28, a software engineer who had earlier planned to watch the games live.

Thomas Cook replied “Thank you for your feedback” and alerted the team for incorrect contact on the Olympics website.

First Published: Jul 26, 2012 20:55 IST