Snapdeal buys gift recommendation firm Wishpicker

E-commerce company Snapdeal on Thursday announced acquisition of technology platform Wishpicker that offers users gift options based on intelligent recommendations.

E-commerce company Snapdeal on Thursday announced acquisition of technology platform Wishpicker that offers users gift options based on intelligent recommendations.

The company, however, did not reveal financial details.

“We are investing in strengthening our technology platform and Wishpicker.com is an excellent platform with top-tier entrepreneurial, engineering talent and fits in perfectly with our vision,” Snapdeal co-founder Rohit Bansal said in a statement.

Bansal said that as consumer-buying trends are evolving, intelligent recommendations will be one of the key drivers for business volume for sellers.

This is the fifth acquisition by Snapdeal, the statement said.

Wishpicker was founded in 2013 by IIT Delhi graduates Apurv Bansal and Prateek Rathore.

Earlier this year Snapdeal had acquired Doozton.com, a social product discovery technology platform, focused on the fashion and lifestyle categories.