UK fashion brand Dune to enter India, with Reliance

London-based luxury footwear and accessories brand Dune today said it will enter India in partnership with the retail arm of India's largest private firm Reliance Industries.

London-based luxury footwear and accessories brand Dune on Wednesday said it will enter India in partnership with the retail arm of India's largest private firm Reliance Industries.

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The Dune group is likely to launch its first flagship store by the year-end or early next year, a Reliance Brand official said.

"India has been a key territory targeted for development," Dune International chief executive Mohamediqbal Yacoobali, said in a statement.

Reliance Brands, a unit of billionaire Mukesh Ambani-controlled Reliance Industries, operates stores for brands such as Ermenegildo Zegna, Paul and Shark, Diesel, Quiksilver and Steve Madden and others, through joint ventures and long-term licensing deals.