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Volkswagen’s China sales dip on Covid Zero policy return: Report

Volkswagen AG has lowered its sales target in China by roughly 14% for this year as the country reinstates its Covid-Zero policy that led to widespread supply-chain disruptions for the auto industry.

Published on: Nov 24, 2022, 11:32:49 IST
BloombergPosted by
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Volkswagen AG has lowered its sales target in China by roughly 14% for this year as the country reinstates its Covid-Zero policy that led to widespread supply-chain disruptions for the auto industry.

A technician attaches a Volkswagen logo to a car. (REUTERS)
A technician attaches a Volkswagen logo to a car. (REUTERS)

The German carmaker plans to sell 3.3 million cars in China this year, on par with the previous year’s results and about a half million fewer than the 3.85 million previously estimated, the company’s China chief Ralf Brandstaetter said in an interview with Handelsblatt newspaper published Tuesday.

VW had reiterated its earlier target for China deliveries as recently as July, but in October said that its 2022 sales would be similar to the year before as global economic headwinds continued to build and supply-chain problems persisted.

ALSO READ: China's daily Covid cases highest since pandemic began

Brandstaetter said that VW needs to investment more in China to compete with local electric-vehicle brands that accounted for almost 80% of EV sales there in the first seven months of 2022, according to the China Passenger Car Association. VW expects electric-car sales to double in China.

VW competitors Mercedes and Tesla have recently lowered prices compete in China, the world’s biggest market for EVs.

  • Singh Rahul Sunilkumar
    ABOUT THE AUTHOR
    Singh Rahul Sunilkumar

    A journalist with an engineer's core is trying to make news easier to grasp. He loves breaking down complex topics into digestible form. Obsessed with ISRO, his bylines cover science, technology, business, and, of course, Indian politics. When he's not on shift, you can find him sleeping on books.Read More