The newly appointed trade commissioner at Consulate General of Canada, Charu Sandhu talks to HT City about her journey from Canada to India, her new role and more…Updated: Jul 05, 2013 10:22 IST
She was born and brought up in New Delhi, studied finance and marketing at Saint Mary’s University, Halifax, Nova Scotia, Canada (2001 to 2004), resumed her career with Mackenzie Financial, Vancouver, British Columbia, and finally returned home in 2005.
Her brush with British Columbia might have just be a year long, but for Chandigarh-based Charu Sandhu, it’s a moment of sheer pride to be joining the British Columbia Trade and Investment Office, Consulate General of Canada, as a trade commissioner.
Sandhu shares her background by saying, “After studying and working in Canada for some years, I returned to India in 2005 to work in the field of finance with leading multi-national investment banking and advisory firms.
I left the private sector to join The World Bank Group, to be able to work with local, central government and semi-governmental agencies in South Asia, structuring PPP projects. In 2010, I then left The World Bank Group to enter the public service, steering international trade and investments agenda for Government of Australia in India. Now, I’m here as a trade commissioner [for British Columbia] at the Consulate General of Canada in Chandigarh.”
Seemingly excited about her new role, Sandhu adds, “As I’ll be heading the British Columbia Trade and Investment office in the mission, I’ll look after developing strong and long-lasting ties with the local industry, government counterparts and international development agencies to strengthen the trade and investment relationships between India and the province of British Columbia in Canada. The Canadian education background and international work experience in international trade, investment analysis, business development and marketing will prove to be helpful. My main aim will be to develop strong liaisons with the local industry, regional government & semi-government entities and international development agencies in order to strengthen their ties with the province of British Columbia in Canada and vice-versa.”
From horticulture to agriculture, entrepreneurships to food processing and tourism to hospitality, Charu assures a win-win situation for both the countries. Sandhu is also positive about the film and music industry as she says, “As the Punjabi film industry is blooming, I see a lot of tie-ups in the future.”
But, it’s not just her job that keeps her busy — Sandhu also volunteers as the co-founder of the India-Canada Alumni Network, which was initiated in November 2011.
“As the director, I’m actively involved in engaging and networking with fellow alumni of Canadian Universities and Colleges in India and enhancing and expanding ties between the two commonwealth countries.”