Chandigarh: Fancy number CH01-DD-0001 auctioned for record ₹54 lakh
Chandigarh’s craze for fancy numbers is evident from the fact that the RLA makes roughly ₹12 crore every year by auctioning fancy numbers
Can’t put a price on passion, is what former Chandigarh mayor and senior Bharatiya Janata Party (BJP) leader Davesh Moudgil had to say as he walked away with fancy number CH01-DD-0001 after paying a whopping ₹53.8 lakh in an e-auction conducted by the Registering and Licensing Authority (RLA) on Friday. Moudgil has purchased the VIP number for his Toyota Fortuner Legender, which costs around ₹50 lakh.

This is the highest-ever bid recorded for a vehicle registration number since auctioning of fancy numbers began in Chandigarh in the 2002.
The city’s craze for fancy numbers is evident from the fact that the RLA makes roughly ₹12 crore every year by auctioning fancy numbers. Each auction fetches around ₹3 crore.
In the auction on Friday, the authority was able to generate a total revenue of ₹4.48 crore.

As per the official records, while the registration number CH01-DD-0001 fetched the highest bid of ₹53.88 lakh, CH01-DD-0003 emerged as the second most expensive number, attracting a bid of ₹32.32 lakh against a reserve price of ₹50,000 (see box).
Moudgil, who has purchased the VIP number for his Toyota Fortuner Legender, costing around ₹50 lakh, told HT, “I have always had a craze for fancy numbers.”
Stating that his other vehicles too have special numbers, Moudgil said that he often follows the advice of his astrologer while choosing such numbers.
When asked about placing the highest bid, he replied, “You can’t put a price on passion.”
Moudgil served as the Chandigarh mayor in 2018 and is currently an advocate practising at the Punjab and Haryana high court. Active in the BJP for nearly three decades, he has held several key positions in the party, including that of deputy mayor and senior deputy mayor.
ABOUT THE AUTHORHillary VictorHillary Victor is a Special Correspondent, with over two decades of experience in impactful, ethical, and public-interest journalism. He works in the Punjab Bureau, covering housing and urban development, transport and civil aviation, environment, science and technology, forests and wildlife, with a strong focus on governance, public policy, infrastructure, and sustainable development. His reporting reflects a deep understanding of Punjab's socio-political landscape and is driven by accuracy, accountability, and a commitment to serving the public interest. Over the course of his career, he has built a reputation for producing high-impact, exclusive stories that have shaped public discourse and prompted policy and administrative action. He has been honoured with six 'Best Journalist Awards' by the Hindustan Times management for his path-breaking reportage. In recognition of his outstanding contribution to journalism, he was also conferred the 'Best Journalist Award' by the Government of Punjab during the 2010 Republic Day celebrations.Read More

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