‘Each Village, Each Household’: BJP to launch week-long drive to woo OBC voters

BJP OBC Morcha office bearers and workers will visit 15,000 villages, 741 nagar palika parishads and nagar panchayats, and 17 municipal corporations during the drive in UP.

LUCKNOW In a bid to gear up the party cadre for the upcoming urban local body and the 2024 Lok Sabha polls, the Bharatiya Janta Party (BJP) will launch a week-long drive -- ‘Each Village, Each Household’ -- on April 6 to reach out to Other Backward Class (OBC) voters.

BJP president JP Nadda and OBC Morcha president K Laxman will launch the campaign in Haryana’s Manesar district (HT Photo)

Addressing a press conference on Thursday, Narendra Kashyap, state president of the party’s Backward Classes Morcha, said, “We will launch the campaign on the foundation day of the party on April 6 and it will conclude on April 14, the birth anniversary of Dr Bhimrao Ambedkar. Party leaders and workers will make door-to-door visit in the villages to connect with the community.”

While BJP president JP Nadda and OBC Morcha president K Laxman will launch the campaign in Haryana’s Manesar district, other ministers and senior party leaders are expected to launch the drive in six areas of Uttar Pradesh, Kashyap added.

In this regard, senior party leaders held a meeting on Thursday under the chairmanship of state unit president Bhupendra Chowdhary. The meeting discussed the strategy and outline of the campaign. BJP’s vice president and U.P. in-charge Radha Mohan Singh and state general secretary organisation Dharampal Singh also attended the meeting.

BJP OBC Morcha office bearers and workers will visit 15,000 villages, 741 nagar palika parishads and nagar panchayats, and 17 municipal corporations during the ‘Gaon-Gaon Chalo, Ghar-Ghar Chalo’ campaign. The party leaders will contact the members of the backward class and extremely backward class during the outreach programme, said Kashyap.

Lashing out at the opposition parties, he added, “When parties like SP, BSP, and Congress were in power, their governments and leaders cheated the backward communities. When in power, the opposition parties exploited the backward class and now that they are out of power, these politicians pretend to be their well-wishers. The people have understood the casteist and communal appeasement politics of the SP, BSP, and Congress. The backward and extremely backward communities know that Prime Minister Narendra Modi and chief minister Yogi Adityanath are working for the welfare and development of all.”