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Mad rush for enrolment into Subhadra Yojana in Odisha ahead PM Modi’s birthday

Over 1 crore women of Odisha between 21 and 60 years of age are expected get annual assistance of 10,000 over the next five years under the Subhadra Yojana beginning from September 17

Published on: Sep 7, 2024, 15:23:42 IST
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Chaos reigned supreme across Odisha as hundreds of women thronged Aadhaar Seva Kendras or common service centers to update/correct their Aadhaar cards ahead of the payment of the first tranche of payment under the Subhadra Yojana on September 17, on the birthday of Prime Minister Narendra Modi.

Prime Minister Narendra Modi would handover the first tranche of Subhadra Yojana to women at a function in Bhubaneswar on September 17, his birthday. (File Photo)
Prime Minister Narendra Modi would handover the first tranche of Subhadra Yojana to women at a function in Bhubaneswar on September 17, his birthday. (File Photo)

Over 1 crore women of Odisha between 21 and 60 years of age would get annual assistance of 10,000 over the next five years under the Subhadra Yojana beginning from September 17. They would get it in two equal tranches - on Rakhi Purnima and International Women’s Day - a year over next five years in their accounts through direct benefit transfer. The scheme will be implemented within 2024-25 and 2028-29 financial years and each beneficiary would get a Subhadra debit Card issued by the National Payments Corporation of India (NPCI).

Modi would handover the first tranche to women at a function in Bhubaneswar on September 17, his birthday. The state government has made a provision of 10,000 crore for the scheme in this year’s Budget. Women engaged in government jobs, income tax payers and those belonging to financially better-off families will be excluded from the scheme. Similarly, women getting financial assistance worth 1,500 or more per month under any other government scheme will also be excluded.

As linking of Aadhar card with mobile number is a pre-requisite for direct benefit transfer, women across the state thronged the common service centres. Unable to make Aadhaar card corrections, angry villagers blocked National Highway-57 in Bhograi of Balasore district.

Angry villagers alleged the officials were making them run from pillar to post for the last four days. “They have been making us run from pillar to post since the last four days. Every time we go, they ask us to come the next day, but not doing any Aadhaar correction. We have come here every day, leaving behind our children at home,” said a woman in Bhograi, fuming over the delay.

In Nayagarh district, several people spent a night before the Aadhar enrolment centres and common service centres for linking their mobile number while mad rush ensued in Bhadrak district for the same.

There were allegations from at least 7 districts about Anganwadi workers collecting money from women over distribution of Subhadra enrolment form forcing deputy chief minister Prabhati Parida to announce that if any complaint is received about anganwadi workers or anyone else, strict action will be taken against them.

“I want to assure all women that they need not rush to Aadhar centres for mobile phone linking. For enrolment on Subhadra portal, biometrics would also do. Those who would not get the money on September 17, would surely get after that. Not a single eligible beneficiary would be left out,” said Parida.

In the run up to the simultaneous polls to the state Assembly and Lok Sabha in May and June this year, the BJP had promised 50,000 cash voucher to women to be given over a period of two years under the scheme named after Goddess Subhadra, sibling of Lord Jagannath. The promise of 50,000 did play a role in breaking BJD’s stranglehold over the women voters as BJP was swept to power winning 78 of the 147 seats in the state Assembly and 20 of the 21 Lok Sabha seats. Subhadra Yojana’s role in BJP’s victory was buttressed by the Lok Niti-CSDS post poll survey which said 43 % of the women voters supported BJP compared to 39 % of BJD.

  • Debabrata Mohanty
    ABOUT THE AUTHOR
    Debabrata Mohanty

    Debabrata Mohanty is a senior assistant editor of Hindustan Times who works as state correspondent from Odisha covering the state's politics, governance, public policy, natural disasters, environment and its society for close to three decades. With his long years of reporting from the state capital of Bhubaneswar, Mohanty has been known as one of the most experienced and credible journalists covering Odisha for the national English dailies. His reporting combines on-ground detail with deep institutional knowledge detailing the state's changing politics, governance issues, administrative reforms and the functioning of its public institutions. He has regularly reported on issues ranging from legislative developments and public policy implementation. Politics is his core areas of expertise as he closely tracks Odisha's political landscape, including the rise and transformation of the Bharatiya Janata Party (BJP), the Biju Janata Dal (BJD), the two principal political parties in Odisha. His long association with the state's political establishment enables him to write on contemporary developments in a larger political context. Mohanty takes a deep interest in writing human interest stories, environmental issues and documenting the impact of cyclones, floods, heatwaves, and other climate-related events in one of the most disaster-prone states. His coverage extends to public health, governance reforms and stories on accountability of government institutions. Before joining Hindustan Times, Mohanty worked with The Indian Express, Mail Today, and The Telegraph, where he covered at least six general elections and as many assembly elections. In 2007, he was selected for the prestigious Chevening Young Indian Print Journalist Programme at the University of Lincoln, United Kingdom, where he received advanced training in print journalism. In 2009 he won the Press Institute of India-International Committee of Red Cross award on conflict reporting for his on-ground reportage of 2008 Kandhamal riots.Read More