BCCI overrules players’ rights
Whether they like it or not, Indian cricketers cannot endorse any product or service while playing international matches, marketing rights for which belong only to BCCI, the cricketing body has said.
"The players can only enter agreement for rights which belong to them and not those which pertain to their performance on the field representing Team India, which is selected and promoted by BCCI," it said in its reply to anti-monopoly watchdog MRTPC.
Making a submission in the case between global majors Nike and Adidas over rights to use Sachin Tendulkar for promotions, the BCCI said endorsement and advertisement rights pertaining to players representing India has an overriding effect on all other contractual agreements. "BCCI is the body responsible for promotion and administration of the game of cricket in the country and the players who play in matches representing the country so do under the agreement entered into with the BCCI," it said.