IPL surges on multiple delivery platforms

The commercial logic of the IPL keeps becoming more and more apparent. According to an official release, the opener had 19.9 million Indians glued to their TV screens.

Updated on: Mar 18, 2010, 01:57:09 IST

Hindustan Times | By HT Correspondent, Cuttack

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The commercial logic of the IPL keeps becoming more and more apparent.

According to an official release, the opener had 19.9 million Indians glued to their TV screens.

The connect between the teams and regions they notionally represent is also becoming stronger as the highest average viewer ship for the Kolkata Knight Riders versus the Deccan Chargers was in Kolkata and Hyderabad.

The net too has seen interesting traffic for IPL. YouTube had eight million views for the first match while the official online site had 15 million exclusive page views on the first day.

As such, despite cricket being a sport that has only nine nations with Test playing status, it appears that the format enjoys a global audience.

The Indian Premier Leagues’s debut on free-to-air terrestrial television in the UK has
also been good with 479,000 viewers tuning in for the
opener.

According to Indian Premier League chairman Lalit Modi various mobile operators estimated the SMS traffic during the match to be well over 12 million SMS.

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