Cos lure students with freebies

If you are among the thousands trying to grab a seat at the Delhi University this year, your journey to the form centres from the metro stations could be smooth.

If you are among the thousands trying to grab a seat at the Delhi University this year, your journey to the form centres from the metro stations could be smooth.

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Wondering how? Sample this, the moment you de-board at the Vishwavidyalaya station a voice greets you, “Ma’am our AC cab is waiting to take you to your form centre.”

With temperatures hovering around 45 degrees Celsius, it is definitely a relief to the students. And that’s how Grewal Academy of Accounting Professionals (GAAP), an educational institute is trying to catch the attention of the students.

Puzzled? Well that’s a new marketing gimmick that the companies are trying to advertise themselves. From giving free card rides to 100 per cent job assurance, it’s an advertising haven for various companies who are every attempt to lure students who went to collect the Delhi University admission forms on day one.

“Not all students get through to the university, so we are asking them to register with us. Once the admission process is over we call them to know if they are still interested in our offer,” said Anita Sharma (name changed) who is registering students for Kingfisher Airlines. The airline is offering a nine-month training course for ground staff, retail and hospitality at Rs 1.45 lakh.

From small media institutes, which promise “100 per cent job guarantee” to organisations that conduct self-assessment and management workshops, everyone’s jostling to be heard.