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Aamir Khan shares why advance bookings of Ek Din opened 39 days before release: ‘This film will need a little more time’
Aamir Khan shares that although no one knows whether the film will be liked by the audience or not, but the entire team is happy with it.
Aamir Khan’s son Junaid Khan is all set to star in the romantic drama Ek Din alongside Sai Pallavi. The unusual strategy for the film is the advance booking for the film, which opened 39 days early, a rare strategy targeting a May 1 release. In a chat with Just Too Filmy, Aamir revealed why that decision was taken. (Also read: Aamir Khan rewrote climax of son Junaid Khan's Ek Din, says Mansoor Khan; here's why)
What Aamir said about the advance booking strategy
During the chat, Aamir said that the idea was first pitched by someone from the team. He shared, “The fact is that Ek Din is a very small film, in the sense that it has got actors who are very new. Junaid has barely started his career, and Sai [Pallavi] is doing her first film in Hindi. So I thought this film would need a little more time to get traction. So the earlier we start, the better. It is a story that I believe, and I am quite a mushy audience.”
‘None of us know whether the film is going to do well’
Aamir went on to praise director Sunil Pandey and said, “He has done such an amazing job. He has worked so hard for the film; he is very persevering. None of us knows whether the film is going to do well, but what is important for me is whether we are able to bring the script alive in the film. That, for me, is the first yardstick for success. So when I see the film today, I see that Sunil has really managed to bring out what was there in the script, really honestly. Of course, numbers are important to understand the success of the film, but what if a film you don't like does well? I am not happy with that success.”
About Ek Din
Helmed by Sunil Pandey, Ek Din is a romantic drama backed by Mansoor Khan, Aamir Khan and Aparna Purohit under the banner of Aamir Khan Productions. The film stars Sai Pallavi and Junaid Khan in the lead roles.
The film is a remake of the 2016 Thai film One Day, which follows a young man who falls in love with his colleague but lacks the courage to confess his feelings. He wishes to be with her for just one day, and to his astonishment, the wish comes true.
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