World's most-watched TV show of 2025 has 25 billion views; kids' show beat Landman, Squid Game, Love Island, Adolescence

The most-watched TV show in the world in 2025 is an Australian children's show that has racked up 25 billion minutes viewed by June.

Updated on: Aug 5, 2025, 10:38:14 IST

By Abhimanyu Mathur

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The year 2025 has been good for television and streaming. Squid Game returned to Netflix, while Landman blew up Paramount+. And along the way, old favourites like NCIS and Love Island continued to churn up numbers on the 'traditional' platforms as well. Yet, all these big TV shows were upstaged in the viewership numbers by an Australian children's program. The world's most-watched TV show has already racked up 25 billion views.

Bluey, an Australian kids' show, is the most-streamed TV show in the world this year.

The world's most-watched TV show of 2025

The global market research firm Nielsen tabulates the viewership numbers and TV ratings of shows worldwide. In its latest report released last month, the firm revealed the most-streamed and most-watched TV shows worldwide from January to June 2025. And while hot favourites like Squid Game, The White Lotus, and The Night Agent all found a place in the top 20, they were way off the top. Sitting pretty at number 1 is the Australian animated show, Bluey. According to Nielsen, Bluey has 25 billion minutes viewed in the first half of 2025, beating Grey's Anatomy, which closely follows with 22.5 billion minutes.

Minutes are used as a comparative metric because "it’s the great equalizer across dissimilar program categories and ultimately shows how consumers are spending their viewing time," according to Nielsen.

About Bluey

Bluey has appeared on Nielsen’s streaming ratings, either on the overall list or on the Top 10 acquired series, for 143 straight weeks, starting in October 2022. The show routinely makes it to the top as its target audience is young children, who tend to repeat episodes. Its large library of episodes also increases the minutes viewed over drama shows like The White Lotus or Squid Game, which only have 22-30 episodes. Created by Joe Brumm and produced by Ludo Studio from Queensland, Bluey began airing in 2018 and went worldwide the following year. In the US, it gained popularity after its arrival on Disney Junior and eventually Disney+ in 2019. The show, aimed at pre-schoolers, has 154 episodes spread across 3 seasons.

The shows that Bluey beat

Nielsen's list features several prominent shows that continue to garner views based on reruns, such as Friends, The Big Bang Theory, and Supernatural, alongside new favourites like The Rookie (15 billion minutes), Reacher (13 billion), and The White Lotus (11 billion). Luminate's independent list for shows from 2025 features names like Landman (14.4 billion), Mobland (8 billion), Love Island (8 billion), and The Pitt (6.2 billion).

ABOUT THE AUTHOR
Abhimanyu Mathur
Abhimanyu Mathur is Deputy Editor, Entertainment at Hindustan Times. With almost 15 years of experience in writing about everything from films and TV shows to cricket matches and elections, he inhales and exhales pop culture and news. Currently, he watches movies and TV shows and talks to celebrities for a living, while occasionally writing about them as well. A journalism graduate of Delhi College of Arts and Commerce, Delhi University, Abhimanyu began his career with Hindustan Times at the age of 20, swapping classrooms for newsrooms at an early age. He began his journey in the early days of digital journalism, later switching to the madness of print journalism. Work has led him to far off places like Japan and Jordan, as well as to the interiors of Haryana and the Indo-Pak border. He dabbled in city reporting in places like Meerut, Gurgaon, and Delhi, covered the Olympics and Cricket World Cups, before finding his calling in entertainment and lifestyle during the pandemic. A Rotten Tomatoes Certified Film Critic, he is equally at home covering stories on ground as he is interviewing celebrities and studios, and sometimes prefers to shepherd teams in delivering traffic through the day. Even as his role has evolved from reporter to supervisor over the years, his first love remains writing (and of late, talking on camera). With a good understanding of cinema and its trends, and a keen eye for detail, he continues to spark conversations around showbiz for readers around the world.Read More

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