What time will Justin Bieber's new album ‘Swag’ drop on Friday? Latest details revealed

Justin Bieber’s seventh studio album, ‘Swag’, is set to drop on Friday, marking his first release since 2021’s Justice

Updated on: Jul 11, 2025, 01:32:38 IST

By Yash Nitish Bajaj

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Justin Bieber’s seventh studio album, ‘Swag’, is set to drop on Friday, marking his first release since 2021’s Justice. The album, reportedly featuring collaborations with Gunna, Sexyy Red, and Cash Cobain, has generated buzz through billboards in Reykjavik, Los Angeles, and Times Square, according to the Hollywood Reporter.

Justin Bieber's latest album will reease on Friday (AFP)

Justin Bieber's new album's release time

Several fans and accounts on X, including @rapalert6, @GucciStarboi, and @justinchartdata, indicate that Swag will be released at midnight on Friday across major streaming platforms like Spotify, Apple Music, and iTunes.

While no specific time zone is confirmed, midnight releases typically align with Eastern Time (ET) for US based artists, translating to 10:00 PM PT on July 10.

Bieber fueled anticipation by sharing Instagram posts on July 10, showcasing billboards with the album’s title and a 20-song tracklist, including 'All I Can Take', 'Daisies', '405', and 'Dadz Love'. A Times Square billboard displayed the tracklist, while a Reykjavik billboard featured a shirtless Bieber with ‘Swag’, as per the report.

Album details

Recorded in Reykjavik and Los Angeles, Swag reportedly includes features from Gunna, Sexyy Red, and Cash Cobain, with contributions from DJ Tay James, HARV, Carter Lang, and Eddie Benjamin.

The album, released via Def Jam Recordings, reflects Bieber’s pivot to a hip-hop-adjacent sound.

Reported tracklist of Swag

All I Can Take

Daisies

Yukon

Go Baby

Things You Do

Butterflies

Way It Is

First Place

Soulful

Walking Away

Glory Voice Memo

Devotion

Dadz Love

Therapy Session

Sweet Spot

405

Swag

Zuma House

Too Long

Forgiveness

ABOUT THE AUTHOR
Yash Nitish Bajaj
Yash Bajaj is a Chief Content Producer with a strong foundation in US coverage, digital strategy, and audience-focused storytelling. As part of the US Desk at Hindustan Times, he covers a wide range of topics - from American politics to sports (NFL, NBA, derbies, MLB and more). Before joining Hindustan Times, Yash served as Deputy News Editor at Times Now, where he oversaw international coverage and led a team of six. In this role, he significantly expanded global traffic through strategic planning, SEO-driven content execution, and meticulous trend tracking across platforms. He is experienced in managing high-pressure breaking-news shifts, coordinating live coverage, and building newsroom systems that improve speed, accuracy, and reach. Prior to Times Now, Yash held a position at Opoyi, where he headed the Sports and US news team. He developed broad editorial strategies, guided reporters across multiple beats, and played a key role in recruiting and training new talent. His responsibilities also extended to social media management and experimenting with innovative content formats. A passionate NFL fan, Yash is a die-hard supporter of the Cincinnati Bengals and has followed Joe Burrow closely since his college days at LSU. Whether breaking down top players' latest performance, analyzing team performances, or tracking roster moves, he brings the same dedication and sharp storytelling to his sports coverage as he does to American politics and breaking news. When he’s not writing, Yash can often be found watching games or debating the latest NFL storylines with fellow fans. Yash holds a Bachelor of Mass Media (Journalism) from HR College, Mumbai University. His interests extend well beyond the newsroom: he is an enthusiastic explorer of AI tools, a movie buff with an ever-growing watchlist, and someone who enjoys unraveling conspiracy theories for fun.Read More

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