Rachel Weisz L'Oreal advert banned
Rachel Weisz's L'Oreal magazine advertisement has been taken off as it was deemed 'misleadingly exaggerated'. The 41-year-old actor, who is known for supporting natural beauty, looks at least ten years younger with... PIC INSIDEUpdated: Feb 01, 2012 14:20 IST
Rachel Weisz is famous for her 'natural beauty is better' stance. The Mummy star has even condemned the use of botox to look younger but this time she hasn't practiced what she's been preaching as she appears in magazines looking much younger with a smoother skin than her real self.
The Advertising Standards Authority (ASA) has banned the magazine advertisement for L’Oreal’s Revitalift Repair 10 for digitally enhancing Weisz's complexion, declaring the image to be 'misleadingly exaggerated'. The 41-year-old actor looks at least ten years younger in the advert.
"We considered that the image had been altered in a way that substantially changed her complexion to make it appear smoother and more even. We therefore concluded that the image in the ad misleadingly exaggerated the performance of the product," ASA told the Daily Mail.
While admitting to the airbrushing, L'Oreal defended the ad saying: "The ad sought to represent Rachel Weisz as favourably as possible and therefore every effort had gone into ensuring the most flattering set-up. Rachel Weisz had been professionally styled and made-up and then lit and shot by a professional photographer in a studio setting. The photo was shot using a lot of light in order to make the picture more flattering and to reduce the appearance of imperfections in the ensuing image by giving the image a soft focus and lower resolution." reports Daily Mail.
This is not the first time an advertisement has been removed for its excessive airbrushing. In the past, L'Oreal ads featuring Julia and Christy Turlington and an Olay ad featuring yesteryear actor Twiggy have also been banned.