Producer Ravi Shankar receives flak for ‘disrespecting’ Rukmini Vasanth: ‘No need to insult her to hype Jr NTR’
Producer Ravi Shankar's comment on Rukmini Vasanth at Rishab Shetty's Kantara Chapter 1 event did not go down well with fans. Here's what happened.
On Sunday evening, Hyderabad hosted a promotional event for Rishab Shetty and Rukmini Vasanth’s upcoming film, Kantara Chapter 1. Jr NTR attended the event, which also saw producer Ravi Shankar of Mythri Movie Makers there. Talking at the event about his upcoming film with Prashanth Neel and Jr NTR, fans felt like Ravi ‘disrespected’ Rukmini publicly. Here’s what happened. (Also Read: Jr NTR flinches in pain at Kantara Chapter 1 event, turns down hug from fan who broke security. Watch)

What did Ravi Shankar say about Rukmini Vasanth?
Ravi first praised Rukmini as an ‘extraordinary’ performer, seemingly happy that they had roped her in for Jr NTR’s film, which he’s producing. He said, “Heroine Rukmini Vasanth. She is also the heroine of our film with Prashanth Neel and Jr NTR. I have seen the way she performs up close, and she is extraordinary.”
But then, Ravi also pointed out that they were looking for actors who could match Jr NTR’s talent, remarking he hopes Rukmini matches ‘at least 80%’ of it, which many took offence to. “We searched for months for a heroine who would match NTR’s talent or at least come close. We could only find her in Rukmini. She is an extraordinary performer. Maybe not as much as Anna (brother), but we are hoping you will be able to give at least 80%,” said the producer.
Rukmini Vasanth fans fume
Rukmini’s fans and the internet in general took offence to Ravi’s statement. One person commented on X (formerly Twitter), “Miru chese over action lo 10% kuda undadu. (It won’t be 10% of your overaction.)” Another pointed out, “Ante enni days movies chesina heroins waste annamata. (So every heroine who acted with him so far is a waste.) One claimed film industry people need scripts to even talk on stage, writing, “Eellaki kuda edanna script lu ready chesi ivvandra stage ekke mundhu. (Someone needs to give them scripts before they get on stage)”
Rukmini’s fans also wondered what Ravi meant by that statement, with one pointing out that he ‘insulted’ the actor. They wrote, “Mee hero ni lepuko anthe gani ma rukku ni endhuku ra thakkuva chesi mataldam. (No need to insult Rukku to hype your hero)” Another commented, “Disrespect cheyyadam enduku? (Why do you need to disrespect?)” A fan also wrote, “No offense. Heroine ni takkuva cheydam endhuku? (No offence. Why do you need to insult the heroine?)”
About Rukmini Vasanth
Rukmini debuted in 2019 with the Kannada film Birbal Trilogy and the Hindi film Upstarts. She gained fame for her performance in Rakshit Shetty’s 2023 Kannada films Sapta Saagaradaache Ello—Side A and B. In 2024, she debuted in Telugu with the Nikhil Siddhartha film Appudo Ippudo Eppudo and in Tamil in 2025 with the Vijay Sethupathi-starrer Ace.
She was last seen in AR Murugadoss’ Madharaasi with Sivakarthikeyan. She will soon be seen in Kantara Chapter 1, which will be released in theatres on 2 October. Rukmini also stars in Prashanth’s yet-to-be-titled film with Jr NTR and is rumoured to be a part of Geetu Mohandas’ Toxic with Yash.
ABOUT THE AUTHORNeeshita NyayapatiDespite having a Master's degree in Journalism and over a decade of experience in print and digital media as a field reporter and sub-editor at organisations such as The Times of India and Reader's Digest, Neeshita Nyayapati remains a movie buff first and a Chief Content Producer second. She fell in love with movies in childhood and believes nothing matches the magic of watching a good film that moves you with a warm tub of popcorn in hand. Her love for writing about cinema follows that. Come Friday, you'll find her at her happy place, the movies, catching the latest rom-com or masala offering, for reviews or otherwise. As for the rest of the week, she's here reporting the juiciest news in Telugu, Tamil, Malayalam, Kannada and Hindi or bringing out the best of celebs in interviews. While her niche is Telugu cinema, Neeshita likes to dabble in a little bit of everything to stay up to date. From film announcements to scandals and hard news angles, she has explored it all. A good book, a comforting cup of hot chocolate, puppy kisses and a stunning beach view are all she needs to unwind. Her passion for biking and travelling has taken her to various places across the country. She has found peace in everything from the frozen lakes of Gangtok to the coffee plantations of Coorg and the dense forests of Bandipur, to the monasteries of Darjeeling. But no matter where she goes, Neeshita loves coming across inspiring and moving stories.Read More
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