Age of diva designers

Celebrities are turning designers every other day. What’s the fash frat’s take?

Celebrity fashion has a whole new meaning — it’s not just about what they wear, but also what they’re creating. Famous faces from showbiz are launching their own clothing and accessory lines, either independently, or through tie-ups with companies.

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Pop singer Madonna, for instance, has just launched her own apparel and accessory range with daughter Lourdes. On the same day, TV actress Heidi Montag announced her wish to come out with a low-end fashion line for fans.

The two join the league of several other celebrities, such as ex-Spice Girl Victoria Beckham, singer-actor Jennifer Lopez, Sex and the City star Sarah Jessica Parker, supermodels Elizabeth Hurley and Kate Moss, socialite Paris Hilton, and back home, actresses Bipasha Basu and Shilpa Shetty, who have come out with their range of sportswear and perfumes, respectively.

Is the fashion fraternity happy? “When people like Lindsay Lohan and Britney Spears come out with their lines, it is utter nonsense. But when Victoria Beckham, who has been a style icon herself, comes out with one, it is acceptable. She has worked her way towards it and has the know-how,” feels designer Suneet Varma.

Poonam Bhagat says: “Undoubtedly, celebrity names rouse interest because they are a ‘brand’ in themselves, but it’s only creativity that can sustain success.” Most of these celebrities have a team of designers working for them, and they merely lend their name. It makes the whole industry look frivolous Nida Mahmood, designer.