Alpana, Neeraj to showcase at MFW
Budding designer duo Alpana and Neeraj Chauhan of label Azara who debuted at the Wills lifestyle India Fashion Week (WIFW) ramp are set to showcase their creative brilliance at the Miami Fashion Week (MFW).
The leading Hispanic and international fashion event in the US is scheduled April 9-13. "I am flying April 4 from here. However, the date I would showcase my collection hasn't been finalised so far," Neeraj told IANS.
"For newcomers like us, it is a great opportunity. The likes of Manish Arora, Anamika Khanna, Phalguni and Shane Peacock had showcased their lines at MFW," Alpana added. "It would be a great learning experience for us. And the event is all about Halloween, beach wear, swim wear and resort wear, we can experiment a lot."
Neeraj said they are working on a "breezy, flowing, fun resort-wear collection" for the Miami event.
"Outside India, there is a huge market for resort wear and the buzz has just started in the country. These days, several domestic buyers ask for filmy 'kurtas' without lining."
The collection would offer lots of dresses, kaftans with block prints, ethnic motifs of parrot and peacock. The line would be adorned with muted embellishments on the empire lines.
The colour palette encompasses fuchsias, emerald green, sea greens, off-whites and bright hues like red, orange, pink and yellow. Fabrics like silk, chiffon, georgettes and brocade would be used to craft the outfits.
Alpana also said showcasing at a globally renowned would change the way domestic buyers look at their label. "Our label is just four years old. Representing the country at such a reputed event would change the viewpoint of domestic buyers towards our label. I hope our label get more space in the stores after the MFW."
Commenting on how much working with a partner helps, Neeraj said: "Working alone becomes boring after some time. Also, when two people are working on the same thing, there are more ideas.
"Moreover, it prevents one from falling into one's own creativity trap. I mean, one always finds his or her work the best and that's where one falters. Someone else always does the evaluation better. That helps you push the envelope further."
Said Alpana: "In an industry where the burn out rate is so high, the unrelenting support of your partner helps you rejuvenate fast and keep the boll rolling."