HT Image
HT Image

Calvin Klein signs Eva Mendes for ad campaign

Beginning this fall, Eva Mendes will be featured in the advertising campaign for Calvin Klein's latest brand offering-- Seductive Comfort.
Hindustan Times | By New York, New Delhi
UPDATED ON MAR 18, 2008 03:27 PM IST

Calvin Klein, Inc has announced that actress Eva Mendes will be featured in the upcoming Calvin Klein Underwear advertising campaign.

Beginning this fall, the acclaimed actress will be featured in global print and outdoor advertising imagery for the brand and the launch of "Seductive Comfort," the latest offering from Calvin Klein Underwear.

"The company has such an incredible creative legacy, said Mendes. "I'm honored to be associated with such an iconic, world-class brand like Calvin Klein Underwear."

Calvin Klein, Inc and Calvin Klein Fragrances, a division of Coty, Inc., also recently announced that Ms. Mendes will be featured in a new Calvin Klein fragrance campaign that also launches in the fall. Further details on that campaign have not been released.

Mendes has a long-standing relationship with the house of Calvin Klein and has been wardrobed by Calvin Klein Collection many times. She has worked with the line's award-winning Creative Director, Francisco Costa, for events such as the CFDA Fashion Awards, The Whitney Art Party, Fashion Rocks, and last month's Independent Spirit Awards, as well as other personal appearances and premieres.

"We're very pleased that Calvin Klein, Inc. will be able to capitalize on the benefits of having a beautiful and talented actress like Eva Mendes featured in two campaigns running this fall. She really embodies the essence of the Calvin Klein brand and we look forward to seeing that carried through in the creative," said Tom Murry, President & COO, Calvin Klein, Inc.

Mendes is most known for her performances in hit movies like Training Day, Hitch, GhostRider, and last year's We Own the Night with Joaquin Phoenix and former Calvin Klein Underwear model Mark Wahlberg.

This October, Mendes will be seen in the much-anticipated re-make of The Women alongside actresses Meg Ryan, Annette Bening, Debra Messing, Candice Bergen, Carrie Fisher, Bette Midler, and Jada Pinkett-Smith, among others, and she also recently completed filming Frank Miller's The Spirit.

"We are thrilled to have Eva Mendes as the face of Calvin Klein Underwear and Seductive Comfort, our latest and exciting product launch," said Bob Mazzoli, Chief Creative Officer of Calvin Klein Underwear.

"Seductive Comfort is our new collection of bras which offer the unique combination of the Calvin Klein aesthetic with a new level of fit, support, and superior comfort. Eva's universal appeal will enable us to communicate this new launch to our worldwide audience."

Story Saved