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Designer dreams come to the fore

Delhi bahu Riddhima Kapoor Sahani (Rishi Kapoor's daughter) on her designing career and her fashion label ARA.
Hindustan Times | By Jaydeep Ghosh, Designer Dreams Mumbai
UPDATED ON MAY 10, 2007 07:04 PM IST

Riddhima Kapoor Sahani maybe famous as the import of yet another Kapoor Beti to Delhi through holy matrimony but what many don't know is that she is an able designer backed by a degree from American University of Fashion in London. Riddhima and her partner, Devyani Bajoria own a label called ARA, which they will exhibit at Surya Crowne Plaza on the May 11 and 12.

We asked Riddhima about her designing career and she said, "Before getting married to Bharat and moving to Delhi, I used to design and exhibit in Dubai with my mother (Neetu Kapoor)."

In Delhi, this is the second season for Riddhima and Devyani to showcase their line. The styles are very flirty and modern. Riddhima adds,

"Our styles are more for outgoing women who love to party" Party wear is a dominant segment that the duo caters to. We liked the two outfits that Riddhima and Devyani modelled for us. The white cotton shirt-dress worn by Devyani is a perfect summer number with subtle detailing like waist-belt, puff sleeves, pleats and frayed edges. The off-shoulder number donned by Riddhima is a typical party-wear in gold jersey layered under sheer black.

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