Everybody’s welcome | fashion and trends | Hindustan Times
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Everybody’s welcome

With massy brands scoring prime slots at LFW, the concept of fashion week seems to be evolving.

fashion and trends Updated: Mar 16, 2011 15:33 IST
Rochelle Pinto

If it weren’t for Atsu Sekhose and Kallol Datta, day four of Lakme Fashion Week would’ve been pointless. With long gaps between shows draining the energy of buyers, organisers and media, it would’ve been nice to be treated to a good showscape. Anupama Dayal’s collection was fun, but having a posse of eye-candy scouts, courtesy the show sponsors, letching at anyone in a skirt was not. The new trend of allowing assembly line productions like Energie and Cantabil to occupy a space reserved for promoting homegrown talent is a first. In the past, shows by Levis and Killer made sense because there were designers like Tarun Tahiliani and Narendra Kumar Ahmed creating garments from scratch.

Anil Chopra, CEO Lakme Lever, says all brands are welcome. “Many like FCUK have showed here and internationally. They may not have a known individual designer but their lines are created by a team of designers.” Delhi designer Siddarth Tytler explains, “While fashion weeks should be a pedestal for designers, slots are allotted to people depending on how much big brands can afford to shell out for thm. Maybe the best way of assimilating big brands is to present a collection with a designer, even a young one.”

While buyer
Aparna Badlani from Zoya doesn’t see the harm in including ready-to-wear high street brands, she proffers, “Designer wear is fairly aspirational and most people buy high street clothes the minute they can afford to. But the organisers should slot all the branded shows on one day, rather than having them just anywhere and everywhere.”

Floor-length dresses
Seen at every designer from Anita Dongre to Anupama Dayal, long is lovely for the summer. All the better for those lesser mortals who don’t have the limbs to carry off hot pants and miniskirts.

Do-it-yourself shoes
Anupama Dayal stuck plastic sunglasses, water guns and even little dolls on her Roman sandals, while Pria Kataria Puri strapped on fringe extensions to her heels. Gives you enough inspiration to make your own?

Whacked-out dressing
Kallol Datta doesn’t make clothes for the faint-hearted. Straitjacket sari blouses and long braids on dresses, you could be the centre of attention in any one of these garments.

Your granddad’s favourite accessory just got fashion’s vote of approval. Undone and slung low over the hips, these need a fair amount of attitude to work for the wearer.