Girls, you better ‘clutch’ this funky trend before it’s too late

Old-school bags are no-more welcome! These conspicuous accessories are high on style this season

Attention seekers! That’s what these bags are. Gone are the days of simple, coloured bags. It’s time for some funky out-of the-box ones. The hype and hyperbole of these unconventional designs, dominated by ‘funky’ slogan cannot go unnoticed. And a whirring blur of these clutches can be seen everywhere.

From one shouting ‘Foodie’ to ‘Relax’ to a telephone-inspired bag, Bollywood divas, too, have been flaunting these pieces of art.

“Bags like these are a representation of one’s personality, and bring forward something you want the world to know,” says designer Sameer Madan.

Designer Shubhika Davda of Papa Don’t Preach says, “Fashion and trends have always been directly or indirectly inspired by pop culture, and this is one such trend.”

Rolling back a few seasons, designers across the globe created novelty clutches that were much loved. Italian design house, Moschino came up with McDonald’s-inspired bags whereas Charlotte Olympia designed a camera- shaped clutch. Then there was Frankie Morello’s Book of Love clutch, Anya Hindmarch’s Kelloggs clutch, and Judith Leiber’s ice cream inspired minaudiere.

Here are some recent celeb spottings to take style notes from.

Supermodel Sayani Gupta was spotted at an award function in a beautifully draped nude-hued garment by Manika Nanda sported with an old-school telephone inspired clutch by Boga.

Actor Bhumi Pednekar went for an evening in Mumbai sporting a brooding black jumpsuit teamed with a ‘Mix it up” glittered Kate Spade clutch. Similar to Bhumi, bag designer Rashmi Modi advises to team a black suit with a shimmer sling slogan purse for a night soiree. (Photo: Sachin Kadvekar)

Read: Know what’s a Bardot top? Here’s some style inspiration

Actor Tanisha Mukherjee stayed away from colour and kept her look monochrome. She teamed a white Black Halo dress with an abstract human face clutch by Charlotte Olympia. (Photo: Sachin Kadvekar)

Athiya Shetty attented the screening of Dishoom wearing a Shift by Nimish Shah top paired with an Akaaro black skirt. White sneakers and a pink Furla bag finished out her look. How cute, right?

Author, chef, actor and ex-VJ Maria Goretti is clearly a foodie and her latest appearance at a fashion week with this clutch proved the fact. She teamed her ethnic attire with this funky piece of art by Sameer Madan. (Photo: Yogen Shah)