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Michelle Obama boosts lingerie firm’s sales?

As per reports by The Sun, The Telegraph and The Daily Mail, British underwear brand, Agent Provocateur’s 2011 sales were up by 12% thanks to US first lady Michelle Obama’s sudden shopping spree of Rs 25 lakh.

fashion and trends Updated: Feb 01, 2012 01:17 IST
Agencies

As per reports by The Sun, The Telegraph and The Daily Mail, British underwear brand, Agent Provocateur’s 2011 sales were up by 12% thanks to US first lady Michelle Obama’s sudden shopping spree of Rs 25 lakh.

The White House, however, denied the reports.

First Published: Jan 31, 2012 17:24 IST