Models crash diet before Couture Week
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Models crash diet before Couture Week

Another fashion week highlights the grim reality of the fashion world. Crash diets, liquid food and extreme fitness regimes — days before Couture Week, models starve to get leaner.

fashion and trends Updated: Jul 20, 2010 13:53 IST
Roma Arora
Roma Arora
Hindustan Times

As fashion designers get caught up in the last minute flurry of the Couture Week, which starts Wednesday, models too are doing their bit to ensure that they look perfect on the ramp. While some take to crash diets days before any fashion week, others have started extreme fitness regimes.

Lean Eating

"The Couture Week is a big event, there will be so much media. I want to look more fit and toned, so I’ve started going to gym everyday instead of two days a week and my diet is very controlled now," says model Lakshmi Rana.

"Ten days ago, I started having only clear soup. If I get hungry, I smoke or chew sugarfree gum," says a model on condition of anonymity. Model Anjhula Singh is eating only steamed vegetables at the moment. "To be fit and lean is very important. I know some models that don’t eat anything at all before fashion weeks. In fact, for some shows everything you eat months prior the event is also monitored," she says.

Lakshimi ranaBefore big events, model Barkha Kaul goes on a salad and poha diet while model Arzoo Govitrikar says she does "intense cardio training to look lean."

Industry Demands
The pressure from the industry is intense, too. “I don’t mind if models go on crash diet or eat less for few days. They should do anything to look great,” says stylist Nikhil Agrawal. “Looking perfect is most important in this profession. A lot of models go on crash diets, liquid diets a few days before a show,” says designer Varun Bahl.

Risky Business
Fitness experts warn against such last-minute regimes. “Lots of models come to us demanding to lose weight within a week. They are already on crash diets, starving themselves, and it shows. I refuse to train them,” says fitness expert Deanne Pandey. “Such diets don’t lead to weight loss, but can cause dehydration, mood swings and even fainting,” says nutritionist Ishi Khosla.

“Once the diet stops, they will gain double the weight. There may be no immediate side effects, but, they may have trouble conceiving later,” says dietician Dr Amardeep Kaur.

With inputs from Aroma Sah

First Published: Jul 18, 2010 15:45 IST