Saif to go rugged in Provogue ad
The Provogue campaign, featuring Bollywood actor Saif Ali Khan, will hot up with an "enormously" rough edge.
By HT Correspondent | IANS, Mumbai
UPDATED ON JUN 07, 2012 04:35 PM IST
Saif Ali Khan, who has been the brand ambassador for Provogue for a few years now, will sport a new look for the advertisement.
The campaigns so far have been straightforward using the star's personality and presence to project the Provogue shirts as cool, trendy and young. But now the campaign is about to hot up.
The new ads will feature Saif in an enormously rugged ambience. "It's a cooler campaign with stylish cars in the picture and lots of metal in the frames. We're adopting a rougher and slicker approach than before," said Saif.
The actor, who will be seen sporting a similar look in Abbas-Mustan's forthcoming action thriller "Race", has always maintained he appears in advertisements to supplement his income. But now he is making sure that the products he endorses acquire a durable shelf life.
Russian supermodel 'Supernova' Natalia Vodianova is new UN goodwill ambassador
By hindustantimes.com | Edited by Alfea Jamal, Hindustan Times, Delhi
UPDATED ON FEB 25, 2021 01:15 PM IST
Natalia Mikhailovna Vodianova said in a statement, "For too long, society’s approach to menstruation and women’s health has been defined by taboo and stigma”, adding that the situation “has undermined the most basic needs and rights of women."
5 Africa-born designers open digital Milan Fashion Week
AP, Milan
PUBLISHED ON FEB 25, 2021 11:02 AM IST
Five designers of African origin making their runway debuts opened Milan Fashion Week on Wednesday under the banner “We are Made in Italy”.
Missoni celebrates 'normal life' at virtual Milan Fashion Week
Reuters, Milan
PUBLISHED ON FEB 24, 2021 09:03 PM IST
Italian brand Missoni kicked off the first day of Milan Fashion Week on Wednesday, with designers once again forced to swap the buzzing catwalks for digital presentations due to the Covid-19 pandemic.
Buzzing with Buss it Challenge
By Prerna Gauba
UPDATED ON FEB 24, 2021 07:27 PM IST
Many celebrities stormed to the Internet to make their own unique versions of the buss it challenge.
Deepika Padukone, Ranveer Singh set couple goals, twin in all-black for dinner
By Alfea Jamal, Hindustan Times, Delhi
UPDATED ON FEB 24, 2021 04:45 PM IST
Deepika Padukone and Ranveer Singh once again set couple goals as they stepped out for dinner in matching, all-black looks. See pics....
_1614161874047_1614161891179.jpg "Janhvi Kapoor sparks Roohi promotions in a neon sweetheart strapless silk dress(Instagram/janhvikapoor)")
Janhvi Kapoor sparks Roohi promotions in a neon sweetheart strapless silk dress
By Zarafshan Shiraz
UPDATED ON FEB 24, 2021 03:54 PM IST
- Janhvi Kapoor sets the mercury soaring as she makes a show-stopping entry at Roohi promotions in a neon strapless dress that was made of silk and came with a sweetheart neckline. We bet you are going to drop your jaws after knowing its whopping cost. Read on
_1614152150179_1614152161986.jpg "Madhuri Dixit sends hearts aflutter in organza cape set that aces bohemian vibe(Instagram/madhuridixitnene)")
Madhuri Dixit sends hearts aflutter in organza cape set that aces bohemian vibe
By Zarafshan Shiraz
UPDATED ON FEB 24, 2021 01:06 PM IST
- Gearing up to shoot for an episode of Dance Deewane Season 3, BTown OG Madhuri Dixit Nene slew bohemian look in a black crop top and palazzo teamed with an embroidered organza cape and we are smitten with these sultry pictures
Boyfriend shirt gets a fun twist
By Manish Mishra
UPDATED ON FEB 24, 2021 12:14 PM IST
What does the phrase - ‘boyfriend shirt’ mean anyway? It’s something borrowed from your boyfriend’s or lover’s closet
Bollywood roots for pop prints
By Manish Mishra
PUBLISHED ON FEB 24, 2021 11:51 AM IST
Fashion is a recurring cycle of trends and pop prints recently seen on the likes of Ananya Panday, Sara Ali Khan, Kriti Sanon and Sanya Malhotra are reminiscent of the outré ’80s
Stars paint the town in bubblegum pink
By Manish Mishra
PUBLISHED ON FEB 24, 2021 11:42 AM IST
Think pink seems to be the style mantra as Bollywood charges its way out of the Covid gloom and despair
BLM in Italian Fashion campaign shows early tangible results
AP, Milan
PUBLISHED ON FEB 24, 2021 10:54 AM IST
A digital runway show by five Italian fashion designers of African origin opens Milan Fashion Week on Wednesday, one tangible result of a campaign launched last summer by the only Black Italian designer belonging to the Milan fashion chamber.
The lost freedom to explore amid Covid-19 inspires Burberry's Riccardo Tisci
Reuters, London
PUBLISHED ON FEB 23, 2021 07:06 PM IST
"Enclosed indoors, I dreamt of the outdoors and its beauty, fuelled by the thought of the creativity that comes when we are together," Riccardo Tisci said.
Panghat: Janhvi Kapoor stuns in both bridal, spooky avatars for Roohi's new song
By hindustantimes.com | Edited by Alfea Jamal, Hindustan Times, Delhi
UPDATED ON FEB 23, 2021 05:43 PM IST
The first song Panghat from Rajkummar Rao, Janhvi Kapoor and Varun Sharma's upcoming film Roohi is finally out. The peppy number features Janhvi in a never-seen-before avatar as she shows off her killer dance moves with Rajkummar and Varun.
_1614079946075_1614079964358.png "Tara Sutaria(Instagram)")
Tara Sutaria plays perfect white bride in ₹3lakh lehenga for her 'new chapter'
By Alfea Jamal, Hindustan Times, Delhi
UPDATED ON FEB 23, 2021 05:24 PM IST
Tara Sutaria sported the Eilnaz lehenga by ace couturier Anita Dongre for a jewellery ad shoot recently, and while the actor looked as breath-taking as ever, the price tag on the lehenga will definitely knock the wind out of you.
Sara Ali Khan prefers salwar kameez from Sarojini over brands she can't afford
By Alfea Jamal, Hindustan Times, Delhi
UPDATED ON FEB 23, 2021 02:23 PM IST
Sara Ali Khan in a recent interview shared how her sense of self had nothing to do with her looks. The Love Aaj Kal and Coolie No 1 star went on to add that she is a 'simple, desi girl at heart'.
