Statuette to mark excellence needed
It is surprising then that an industry as established and as solid as the fashion industry doesn’t have a fashion awards event.fashion and trends Updated: May 09, 2010 00:53 IST
Fashion industry is one of the few industries where there are no awards given to recognise those who are talented. Unlike in the field of business, movies, etc, in the fashion industry there are no awards given to any one.
It is surprising then that an industry as established and as solid as the fashion industry doesn’t have a fashion awards event. In the past, a few years ago, the event management company Wizcraft came out with the first ever fashion awards concept called the F Awards. It ran for a couple of years and then much to every one’s surprise, it came to an abrupt end.
When the F Awards were the only such event, it drew a lot of attention from the fashion industry. The jury had all eminent names from relevant fields and the event was conducted in big scale. The only drawback of the event perhaps was that the event had too much of Bollywood presence that I felt could have been avoided. But, atleast such an event was there.
Now, for the last four odd years, even that has vanished. Since then there have been talks of the Fashion Design Council of India (FDCI) coming out with such an event. If an award function comes under the aegis of FDCI, no doubt it will carry the relevant weight in the industry, as FDCI by now has the distinction of being the serious body that works for the welfare of the industry.
Awards are needed to boost the morale of any one. Doing good work is not always enough, a pat on the back will help one do better work. I see the need for an event whereby the industry should felicitate exceptional professionals from the field of designing, choreography, modeling, journalism, make up, hair, set designing, etc.
Bollywood should be kept as far away from the event as possible, except for something like the Best Dressed Actor category. There shouldn’t be song and dance sequences on stage or a publicity hungry Bollywood lover boy escorting his Bollywood girlfriend on to the stage and showering compliments on each other. This is perhaps the only thing that is missing from our industry. An awards function with the purpose of honouring the right people will go a long way in promoting the industry and its members. So far there have been only murmurs of such an event coming up.
But I feel that the need for such an event is imminent and it should be held as soon as possible!