Twist 'n' Shout in Beatles' T-shirts
Lee Cooper has announced the launch of its Beatles collection which features reasonably-priced t-shirts in a vintage feel.Updated: May 31, 2007 18:58 IST
Rejoice all you Beatles' fans! The Fabulous Four are yours for the asking on a newly launched T-shirt line for men and women.
Leading denim fabricator Lee Cooper Wednesday announced the launch of its Beatles collection to "punctuate its association with British music and rock in specific".
Announcing the launch, Ameet Panchal, CEO of Lee Cooper (India) Pvt. Ltd., said: "We are proud of our long-term association with British music and culture. The Beatles are regarded as one of the greatest rock bands in history, so what better way to cement this association than to tie up with the Beatles?
"This truly is the amalgamation of two iconic brands," he added.
The collection has been developed with a true vintage feel, with washed treatments in a trendy young profile.
"It not only strengthens Lee Cooper's association with rock music, but also connects with Lee Cooper's Spirit of '68 Collection which was introduced last month," the company said.
The Beatles T-shirts are priced between Rs 749-Rs 899.
Founded in 1908 by Morris Cooper, Lee Cooper is one of the original denim brands of the world.
First Published: May 24, 2007 19:05 IST