Aircel enters crowded Mumbai mkt

Aircel, India’s fifth largest mobile telecom operator, launched its GSM mobile services in Mumbai on Thursday. With a subscriber base of over 1.8 crore, Aircel would be the fourth operator in Mumbai after AirTel, Vodafone and Idea.

Updated on: Apr 9, 2009, 23:30:02 IST

Hindustan Times | By HT Correspondent, Mumbai

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Aircel, India’s fifth largest mobile telecom operator, launched its GSM mobile services in Mumbai on Thursday. With a subscriber base of over 1.8 crore, Aircel would be the fourth operator in Mumbai after AirTel, Vodafone and Idea. Mumbai would be Aircel’s 17th circle in India.

Aircel will offer a bouquet of services with localised content including a WAP portal page in Hindi that the company said would work on any GPRS handset. The company would also launch a scheme of inbuilt tariff reduction on outgoing calls, said Gurdeep Singh, chief operating officer, Aircel.

In addition to this, there will be Music on-demand and an innovative voice based doctor-on-call service.

Apart from retail coverage Aircel will provide a range of both prepaid and postpaid products through its exclusive company outlets in key areas of Mumbai.

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