Ashima-Leena take orient express
Tell us something about the collection that you are showcasing in LIFW 03.
The collection is called 'chi' or energy, and brings out diverse hues and colours, in a palette dedicated to make their client feel warm, rich and tranquil.
What innovation in style, fabric, silhouettes, colours or workmanship have you incorporated in this collection?
The silhouettes have been borrowed from monk cloaks, martial artistry and the shaolin tribe. The asymmetric fronts bring out the colour sensibility and are conducive to suit every body type.
As for the fabric, it follows a fluid like line with emphasis on an opaque and semi-opaque look. The finest quality of Chinese crepes, Chinese georgette and satins has been offset with fine textured organza and silk net.
The colour sensibility forms the main stay of the line with bright and boldly captured hues. "chi" rules in water and as in the blue and turquoise, it has been used to promise peace and synergy. The waterbeds see beige, dull gold and ivory coastlines in a tone on tone effect. Lime green comes from an Indonesian orchid, framed for its striking colour and aphrodisiac quality. Finally, black reigns as the colour for the royals, brought out in the collections with a dragonized concept for embellishment.
There's abundant technique in embroidery, which follows the Zen approach.Where did you draw the inspiration for this collection?
For this fall, the Ashima and Leena line draws their inspiration from the orient and the spice route, picking up along the way both modern and classic facts of the mystical east. Reminiscent of the magnificent orient, each collection is distinct and unique as every region along the spice route. It ends with a different flavour with common undertones.
What trends do you forecast for the season in terms of colours, silhouettes, fabric etc.?
A lot of bright hues with tone on tone effect and straight simple cuts.
Finally, what are your views on events like LIFW? Do such events fulfil designer aspirations and expectations?
We think it's a great opportunity as for the first time we have individual buyers. Earlier we had talked of multiplication of buyers and this time round we get an opportunity to do so as we would be coordinating all this.
We have 7-8 New York buyers for which, every summer we had to go there. Now what is happening is that they are all going to be here. They will be interacting with buyers from other designers and visa versa. So that way we have multiplication of buyers for all of us. In that sense LIFW is a great event, which provides such numerous interactions on one platform.