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Bhopal, Gwalior, Jabalpur next: Adlabs CEO

WITH A finger in every link of the cinematic chain, from production to processing and distribution to exhibition, Adlabs Films has long been a force to reckon with in Bollywood.
None | By SAEED Khan, Indore
PUBLISHED ON JUL 28, 2006 01:04 AM IST

WITH A finger in every link of the cinematic chain, from production to processing and distribution to exhibition, Adlabs Films has long been a force to reckon with in Bollywood.

And now, with fiscal backing from the deep-pocketed Anil Ambani group, the firm looks set to leveraging its strengths into emerging as an industry leader.

Adlabs, like every other business worth its cash counter, believes that the way to the top of the business pile is through the narrow streets of mofussil towns. So it’s no surprise that the firm in general, and the multiplex division in particular, has its sights set on tier-2 cities.

Suresh Bhardwaj, CEO-Multiplex Division, Adlabs Films, dwelt on the company’s plans during an informal chat with Hindustan Times while on a visit to Indore for the inauguration of Mangal Adlabs.

Excerpts:

Tell us a little bit about the Adlab network.
We currently have 40 screens, not counting Indore, operational at 12 centres in 10 cities including Mumbai, Pune, Bangalore, Ghaziabad, Jamnagar and Meerut. Adlabs runs two of the three IMAX multiplexes in the country with the one in Mumbai being the nation’s largest domed theatre.

The firm achieved a turnover of Rs 50 crore last year and we expect to take it to Rs 100 crore in the present fiscal. Do you think Mangal Adlabs multiplex is competitively priced?

The multiplex has four separate auditoriums with a capacity of 209, 416, 142 and 331 respectively. Each theatre has been divided into two categories; Gold that comprises the front rows and Platinum consisting of the rear rows. The tickets for Platinum range from a minimum of Rs 60 (on Mondays-Thursdays up to 1 pm) to Rs 130 (Friday-Sunday from 7 pm onwards). I think these are quite reasonable rates.

Do you think the multiplex will generate employment locally?
Typically an Adlab multiplex creates around 35 jobs initially. Within a year the figure swells to between 110-125. These of course are those we employ directly. The multiplex also creates a host of indirect job opportunities for those serving in restaurants and retail outlets in the mall.

Do you plan to start operations elsewhere in the State?
Definitely. We are eyeing multiplex markets in Bhopal, Gwalior and Jabalpur in Madhya Pradesh as well as Raipur in Chhattisgarh. Discussions with local partners are at an advanced stage in all four cities and we hope to make an official announcement soon.

 

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