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Blogs and B'wood: The new relationship

Blogging is being widely employed as a tool to promote films.

india Updated: Feb 06, 2006 15:12 IST

Innovation in promoting films is becoming the name of the game in Bollywood. Blogging is the new tool. It is now no longer an exclusive method that only journalists and software geeks employ; it is fast being adopted by film stars and filmmakers to promote their movies.

For those new to the Internet, a blog, short for web log, can be described as a sort of online diary that can be viewed by all- like web pages.

From Aamir Khan to Rani Mukherjee and even Amitabh Bachchan, they have all entered chat rooms and blog spaces to woo fans all across the globe.

"Blogs are reaching new communities, larger bases and Bollywood is one of them. Since it is a medium for communication, it is a big opportunity for entertainment," says Krishna Prasad, Head, Programming, MSN India.

Many producers are setting up full fledged websites of their movies so that they can be promoted in one go all over the world, he says.

MSN set up a blog for Aamir at the time of Mangal Pandey and again for Rang De Basanti. Blog groups are also putting up webcasts of the premiere of the movies along with the blog to lure more people.

But it is only the blogs run by famous Bollywood names which pull in surfers, say a blog by Big B or Shah Rukh Khan would get many hits but there is little hope of blogs by small time stars grabbing eyeballs.

A look at the other innovative methods used recently by Bollywood for promoting films.

Blogging is being adopted by film stars and filmmakers to promote their movies.

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First Published: Feb 06, 2006 15:12 IST