Bono finds sexy way to change the world!
U2 frontman Bono has launched a charity credit card aimed at fighting Aids in Africa.india Updated: Mar 03, 2006 13:01 IST
U2 frontman Bono has launched a charity credit card aimed at fighting Aids in Africa.
The Red Amex card, also backed by supermodel Elle Macpherson, will donate one percent of the total funds spent on it towards combating the continent's HIV problem, and the Vertigo singer believes that working alongside major brands is the key to alleviating suffering in the developing world.
"This is really sexy to me. It is sexy to want to change the world. Red is a 21st-century idea. I think doing the Red thing, doing good, will turn out to be good business for them," Contactmusic quoted the Irish singer, as saying.
"We got a long way with Make Poverty History (charity organisation combating the income gap worldwide) but we need to keep the heat on these ssues.
Some people will be offended that activists like me are working with big companies, but when you see people queuing up to die from a disease which is curable, it makes you want to do something," he added.
First Published: Mar 03, 2006 13:01 IST