Browse, bargain before you buy
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Browse, bargain before you buy

New website offers add-on feature that simplifies the process of comparing gadget prices. Used to browsing through numerous websites before settling on which phone to buy? Now, a new website offers users that option on one portal.

india Updated: Sep 25, 2012 00:43 IST
Serena Menon
Serena Menon
Hindustan Times

Used to browsing through numerous websites before settling on which phone to buy? Now, a new website offers users that option on one portal. Created by the Indian division of European company Logic Serve, allows consumers to compare the prices of gadgets across 30 leading online stores in the country.

For instance, if you are looking to buy a BlackBerry Curve 9200 from Vijay Sales for Rs.11,490, the portal might draw your attention to the best price for it. It’s being sold for Rs.10,350 at

“Research has proved that a major percentage of buyers prefer comparing prices before settling on any deal,” says Prasad Shejale, co-founder of Logic Serve Group and CEO India.

From mobile phones, tablets, laptops and cameras, to camcorders, watches, perfumes and books, the site catalogues specifications of the products, video reviews and details of the delivery process.

The USP of the site, however, is an add-on called Compare Raja Genie. “Download the add-on from the website (the option for
which appears as a pop-up).

And then every time you browse for a certain product on a website listed with us, click on the option that will appear on the top left corner of the screen. It will automatically source the prices from several other websites. It is definitely one of the first of its kind,” he says.

While the website was formally launched last month, the add-on followed after a week. And now, an Android application for the portal has also been introduced. “The iPhone will be released within the next week. Indian consumers love comparison shopping, so we’re covering as much of the market as we can. Our point is just to get the information to the users at their convenience,” adds Shejale.

Log on for some great deals Compare prices and features and get the best offers on home appliances, electronics, mobile phones and computers.

That’s not all, it also offers great deals on lifestyle products like sunglasses, shoes and baby products. Allows you to check the prices in India across categories from mobiles
to books. The website offers a super quick search engine which finds the best prices across all major Indian bookstores Compare Indian cars on the basis of their prices and many features.
Grab a discount on televisions, refrigerators, UPS/inverters and washing machines using this website.

Canon Powershot SX150 IS
Best price

Adexmart: R8,645
Snapdeal: R9,695
Croma: R9,695
Flipkart: R9,695
Vijay Sales: R9,695
Sulekha: R9,745

Apple iPad2 16GB
Best price
Saholic: R23,549
Sulekha: R23,599
Croma: R23,995
Snapdeal: R23,999
Vijay Sales: R24,500 R24,500
BB Curve 9200
Best price
Sulekha: R10,350 R10,599
Snapdeal: R10,745
Flipkart: R11,292
Croma: R11,490
Vijay Sales: R 11,490

First Published: Sep 24, 2012 19:27 IST