Casual chic is Anant's main embellishment
For the LIFW this year, Vijay and Shobhna Arora have, under their label Anant, put together a collection that adheres to Oriental cuts but with a focus on a myriad ingeniously fusing fabrics and textures in a single garment. And the one common thread that will run through Anant's Fall/Winter 2003 collection that will be showcased as part of LIFW on July 21, is beads.
"There is a great demand for kurtis, so I have decided to give the kurti a Chinese twist with the Chong Seums style (diagonally cut blouses that became an international range after Suzy Wong made them popular), and combined it with capri, cargo pants and bootleg trousers with cords," says Vijay Arora.
One of the six collections that the Aroras are getting ready to showcase focusses on sandblasted and enzyme-treated corduroys that have trimmings of Patola silk. "Surface ornamentation has always been important to us and it runs through the entire collection. And beads mark their presence on every garment," says Arora.
The Aroras have also used suede with pre-pleated fabrics for cargo pants, with embellishments, like mother of pearl buttons or bugle beads, on pockets. Georgette kurtis with matka silk flowers in contrasting colours also set the mood of the Aroras' collection for 2003.
What the husband-wife duo are trying to put together is a contemporary look after understanding western trends and adjusting them to the Indian milieu. "We also have the 36-inch kurta in matka silk which is much appreciated, so we have decided to include it in our collection. But these are clothes that you can wear in the evening or on formal occasions, and certainly not to office," admits Arora.
Finally, a Vijay Arora outfit is not complete without dabka and naqshi, that too in colours like lime, turmeric and electric blue. "We also have three men's collections in linen with tie & dye and block printing. Traditional kurtas and kurta shirts are teemed with churidaars, drawstring trousers, and three-fourth cargo pants," says Arora. With a line that is priced between Rs 4,000 and Rs 15,000, the Aroras are looking at both foreign and domestic buyers. "It's certainly for the ultra-modern woman who wants to look sexy yet never over the top. Casual chic is our underlined mantra," concludes Arora.