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City gets online food court

Portal ties up with 150 restaurants, offers unique delivery services.

india Updated: Jun 15, 2010 14:19 IST
Sneha Mahale
Sneha Mahale
Hindustan Times

Home delivery just got tech savvy. A food portal now claims to offer Mumbaikars a host of special services. The brainchild of Tanuj More, 27,

lets subscribers place home delivery orders online.

It also presents the users with unique mix and match options, letting people order an assortment of their favourite dishes from different restaurants across the city with just one click. What’s more is that the patrons can also mention the time they would like the food to be delivered and they can pay with a credit card.

“I saw a similar service in the US and thought maybe such a portal could work in Mumbai. The name


needed a lot of brainstorming, as we wanted something with a strong recall value,” says More, a banker-turned-entrepreneur.

How it works

The self-funded portal was launched in January this year. While the service was initially only offered to residents of the suburbs from Mahim to Colaba, they expanded to cover places like Bandra, Andheri and Powai among others soon after. Along the way, it also tied up with 125 to 150 restaurants around the city, from


(small) joints to five -stars with a home delivery option.

To register, all one needs to do, is fill a small form. The entire process is automated and once logged in, subscribers can access their services free of charge. There are no restrictions on how many times you can avail of the service or the area from where the call is made. Neither does the concept of a minimum order exist.

“However, if the restaurant has a minimum order policy or a zone that they don’t deliver to, we will adhere to it,” says More.


already has over 300 registered users and has seen a 150 per cent growth in recent months.

The orders needn’t be limited to cuisine, since subscribers can call for juices, ice creams, chaat items and even dessert. It needn’t be area specific either. A person from Bandra can order in from a place in Colaba or even Borivali. Users can also place orders for a future date and even save their favourite orders, with multiple addresses registered. “So if you are working and you have a favourite restaurant nearby that delivers, it could be saved as one option. Similarly, you could save your home, gym and club addresses as separate locations for delivery,” says More.

There’s more. Several restaurants offer exclusive discounts to


patrons. A loyalty programme lets users earn points, which they can redeem against food orders later. One can also log on to their Facebook or Twitter page, read reviews, experiences and gather information on city restaurants.

The website plans to get even more user-friendly by changing its look soon. More says, “In the coming weeks, we will upgrade the portal to allow users to publish reviews, mention updates on discounts and give out a list of the new places in the city. There will also be a section where if a customer types in a specific type of dosa, we will give that user a list of restaurants where that dosa is available to order from.”

First Published: Jun 15, 2010 13:21 IST