Cobra sets up its charity organisation | india | Hindustan Times
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Cobra sets up its charity organisation

Called Cobra Foundation, it will enable the company to reach out to number of worthy causes worldwide.

india Updated: Mar 02, 2006 19:30 IST
UK Bureau

The well-known Cobra Beer will officially launch the Cobra Foundation, a charitable organisation which will enable the company to support and reach out to an even greater number of worthy causes worldwide.

The function will be held at Tamarind restaurant in London on Friday.

In the Foundation's first year it will support four nominated charities, chosen by Cobra staff as the first beneficiaries of the Foundation. These are The Prince's Trust, CLIC Sargent, Whizz-Kidz and the Indian Cooperative Oncology Network (ICON).

In formalising a process that has now been used at Cobra for some time, the Foundation will take the form of an independent fundraising charity, which will make grants available to those in need.

At launch, Cobra Beer will make an initial donation of £15,000. In addition Cobra and several other companies have donated prizes for a silent auction at the launch event. It is expected to be a host of money-can-buy items and experiences, which guests can bid for, with all proceeds raised going straight to the Foundation.

Thereafter on a regular basis, Cobra will pass on funds raised from donations made by organisations and events to which beer and General Bilimoria Wines have been supplied to the Foundation.

This money will then be distributed to various good causes.

"When I started Cobra Beer fifteen years ago, I realised very quickly that although we were very small and up against the giants of the industry, we were still able to give back to the community," said Karan Bilimoria CBE DL, founder and chief executive of Cobra Beer.

"The idea that it's important to not just do things right, but to do the right thing, has become ingrained in our culture at Cobra and I am delighted that with the creation of this foundation we can be even more proactive in supporting worthy causes and putting back into the community."

The first president of the Foundation was General Faridoon Bilimoria, Karan's father and inspiration for the company's eponymous wine brand.

Sadly, he passed away in August of last year, and has been succeeded in his position as President by Sir John Chapple, GCB CBE DL.

A board of trustees, which will be chaired by Patrick Shervington MBE who commented: Cobra Beer is a vibrant and exciting young company. It is entirely characteristic of its vision, leadership and social commitment to go this extra mile. The board relishes the challenge of enhancing Cobra's already renowned support for good causes.

The board will also include Fabrizio Carpanini and Maurice Ostro and representing Cobra Beer, Karan Bilimoria and Dynshaw Italia, Finance Director and Chief Operations. A select group of distinguished individuals will be invited to become patrons of the Cobra Foundation.