Devil's not in the detail
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Devil's not in the detail

Movie ads shouldn't just explain ratings. They could carry a short synopsis without giving away the end too.

india Updated: Apr 12, 2012 21:37 IST
Hindustan Times

We have heard of internet spoilers on films. The Central Board of Film Certification has decreed that all advertisements for Indian films will have to not only prominently display their ratings but also explain why they have been so rated. This could get complicated. First, with online bookings, an underage person, on seeing that a particular film contains an excess of bad language or sex, might feel tempted to actually go and see a movie that he or she may not have wanted to see in the first place.

But as you know, we are not naysayers. We feel that the advertisements should go into ever greater detail. For instance, in a particular film, the ad should say that the villain will resort to fearsome violence halfway through the movie and the sex bits will be over in the first half. So you can actually choose which bits you want to spend your time on. Forgive us for being silly, but we were always under the impression that the normal ratings would give people an inkling of what to expect and that it did not need to be spelt out. But the silver lining in the cloud is that many scenes will now not be cut out, as the viewer is forewarned about them and can shun the film if required. Or enthusiastically rush to the theatre if a bit of violence and sex is to your liking. Perhaps, the ads could also carry a short synopsis without giving away the end. But we do have a bone to pick with the The next is the small screen. One fine day, we will have warnings that hissy fits from television anchors may not be suitable for children or even your own mental wellbeing and we can then choose to change the channel to a less taxing one on Italian cooking made easy. Why, one fine day, this newspaper could come with the caveat that reading our censors on why they have insisted on this only for Indian films. Watching a Sylvester Stallone film or one of the innumerable Vietnam war films or for that matter the Godfather trilogy is no Sunday school picnic. Should we not be told about them?

editorials may put your nose out of joint for the day.

First Published: Apr 12, 2012 21:33 IST