E-Paper
E-buying trends
Digital lifestyle products website Letsbuy.com looked at its sales over six months to come up with prevailing online buying trends.
Digital lifestyle products website Letsbuy.com looked at its sales over six months to come up with prevailing online buying trends:
a) Tech savvy housewives are opting for online bargain offers to equip their kitchens.
b) Dearth of reliable offline vendors draws gamers to e-commerce. Letsbuy has witnessed 1000% growth in sales.
c) People are buying tablets briskly through e-commerce sites. Letsbuy has seen a 400% growth in this.
d) Consumers are buying portable hard drives complementing TVs/LCDs/LEDs as digital media libraries, replacing DVD and Blu-Ray players.
Hitesh Dhingra, co-founder and CEO, Letsbuy.com, said, “With connectivity, gadget awareness and aspirational lifestyles, housewives have taken to e-buying in a big way. They are buying microwaves, induction cook tops, water purifiers, electric choppers, food processors and toasters. Cash on delivery has been a catalyst.”
On portable hard drive sales, he said that with brands such as Western Digital, iGate, Seagate launching sleek, pocket-sized, powerful hard drives, consumers are embracing this smart option.
