End of an era, MySpace to be sold

With the rise of Facebook, the future Myspace looks bleak. And its no surprise that the owners are likely to sell off the site by the end of this week. The bidders in the running are...

News Corp. is hoping to part with struggling social network site MySpace this week, and will likely lay off more than half of the remaining staff of 500, according to a person familiar with the matter. The company is looking to cut a deal tomorrow or Thursday in order to have it completed this fiscal year, which ends Thursday.

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The All Things D site reported that MySpace was on the verge of being sold for $20 million to $30 million, but the AP source thinks the deal will be much higher and involve cash and stock.

Even so, the sale marks a stunning reversal from 2005, when News Corp. bought the startup for $580 million and social networking was in its infancy. Since then, Facebook has turned into the dominant platform. MySpace hasn't selected a buyer yet, but at least three bidders were thought to be in the running—Specific Media, Golden Gate Capital, and Austin Ventures.

According to ComScore, MySpace had 74 million visitors in May, down 32% from a year earlier. (Click to read how even the founders don't bother to update their profiles.)