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First global beauty trade show in Delhi

Delhi will host its first big beauty trade show in the month of December, reports Prerna K Mishra.

india Updated: Oct 26, 2006 21:03 IST

Come December and Delhi will host its first big beauty trade show. Arrays of cosmetics, fragrances, spa products and related products from across the world will be on display.

There is a $1.5 billion (Rs 6750 crore) Indian market to be tapped which international brands are finding beautiful.

Professional Beauty Show, the second-largest beauty event in Europe held regularly for the past 18 years, is being brought to India by the London-based Trades Exhibition and Expo Media Group.

It brings niche brands like aromatherapy major Aurasoma from UK and German make-up and camouflage specialist Kryolan GmbH into India for the first time.

"Of the 70 companies expected to take part in the show, nearly 50are international ones from 11 countries," said the group's India representative Gaurav Sood.

Foreign brands are already flooding the country — one can find everything form Elizabeth Arden to L’Oreal’s Plenitude line of skincare to Japan’s Relent and Clinique to French fragrances from Headway adorning Indian shelves today.

Says Oriflame Cosmetics chief operating officer Jesper Martinsson: “Last month, India was our fastest-growing market globally. We are hoping this will turn out to be a trend."

With the quarter ending inOctober 2006, Oriflame's Asian operations grew by 37 per cent, with Indiabecoming a major contributor to this growth.”

At 20 per cent, the Indian market is growing twice as fast as the United States and European markets. It has emerged as a hotbed for beauty players.

According to Amway India managing director and CEO William S Pinckney, “Out of the $200 billion global beauty market, India accounts for $450 million. Of this, skincare is the largest chunk.”

It is not only Indian woman who are being seduced. Metrosexual men are spending like never before on their appearance. In the men’s market, the haircare segment is growing at almost 200 per cent and currently stands at about Rs 200 crore.

According to industry analysts, an average upper middle class man spends around Rs 1,000 every month on just haircare.

Beauty relatedequipment manufacturers are also showing much interest in an Indian presence. Recently, Denman International Ltd -the world's largest manufacturer of hair brushes -picked up a seven per cent equity stake in Brushman India Ltd (BIL).

"We are putting up a new integrated manufacturing facility in Uttaranchal to manufacture paintbrushes, wire brushes, artist brushes and hair brushes in collaboration with Denman International Ltd, UK.

"The products shall also be exported to Denman International’s global clients," says Brushman India Ltd managing director Kapil Kumar.

First Published: Oct 26, 2006 20:12 IST