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Food guide goes mobile

Now users can access listings and download discounts on their cellphones—

india Updated: May 23, 2010 14:34 IST
Sneha Mahale
Sneha Mahale
Hindustan Times

Online food guide, that currently provides its subscribers with restaurant listings, menus, phone numbers, ratings, user reviews and other details, is all set to go one up. The website has now launched its mobile portal —

So far, subscribers primarily accessed from computers. “Realising that there is a significant target customer base with Internet access on their mobiles, we decided to launch our mobile portal. This is a mobile-friendly interface for all important Foodiebay services,” says Pankaj Chaddah, co-founder of the website.

The service is currently available in Mumbai, Delhi, Pune and Kolkata. Through the mobile portal, users can also download discount coupons for several restaurants via SMS. It has just been a couple of weeks since the website launched this service and according to Chaddah, the response has already been positive.

With more than 6,000 restaurants listed across four cities, caters to more than 1.2 lakh visitors every month. The website was started by Pankaj Chaddah and Deepinder Goyal in July 2008.

“We were colleagues at a management consulting firm and we observed how our cafeteria had a stack of menus for restaurants in the neighbourhood. Realising that this stack will never be comprehensive and updated, we thought of having a website like Foodiebay which could have the most updated and comprehensive set of menus for people to order from,” says Chaddah.

Starting off as a website for delivery-oriented restaurants, the duo have moved into focusing on comprehensive content for all types of restaurants — from the swanky eateries to the desi dhabas.

The website also offers menus, user reviews, discounts, phone numbers, a mobile portal and the latest content. “One disadvantage we have is that we don’t have a good coverage of 5-star restaurants, because most of them are reluctant to share their menus with the public,” says Chaddah.

Plans include expanding their reach and launching their services in other major cities in India – Bangalore being the first priority.

Says Chaddah, “The amazing response we received from our launch in Mumbai was the turning point for us. It was then that we started to believe in Foodiebay and decided to move into it full time.”

How it works
Foodiebay is India’s first menu website and one of the first pan-India food portals.

The website focuses on giving the users what they need in less than four clicks. The entry point of the website lets the user search via locality, cuisine or by the restaurant name, allowing users to search the way they prefer and get to the desired page very conveniently.

Subscribers can also write reviews, download discounts and view maps through the website.

First Published: May 23, 2010 13:16 IST